Elijah May said "this might be literally the best marketing stunt in the history of the world. I can imagine hardly a better way to spend marketing budget."
And Elijah went to to say "If you prefer more "traditional" marketing, let's talk about 13 MILLION views in the first four days. How's that for CPM?"
Westjet airline employees pulled off a wonderfully orchestrated Christmas surprise for a flight full of Toronto passengers that left many in tears, including the guy who stupidly asked for socks and underwear while everyone else got something much cooler.