Asked how Google+ plans to police the network for authentic and inauthentic users, Mr. Prosser said …

Asked how Google+ plans to police the network for authentic and inauthentic users, Mr. Prosser said it is taking a few different approaches. If companies notice that a logo or profile is being improperly used, it can report the profile to Google, which will respond with what it calls a "soft takedown." The user will be given a few days to change the name or appeal the finding before Google takes further action, but even if the person is found guilty there won't be other ramifications; it won't shut down Gmail or other services for the user.

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